The seven sins of consumer psychology
نویسندگان
چکیده
منابع مشابه
The seven sins of consumer psychology
Consumer psychology faces serious issues of internal and external relevance. Most of these issues originate in seven fundamental problems with the way consumer psychologists plan and conduct their research—problems that could be called “the seven sins of consumer psychology.” These seven “sins” are (1) a narrow conception of the scope of consumer behavior research; (2) adoption of a narrow set ...
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ژورنال
عنوان ژورنال: Journal of Consumer Psychology
سال: 2013
ISSN: 1057-7408
DOI: 10.1016/j.jcps.2013.07.004